Education
Master of Science - Entertainment Business
Full Sail University, Winter Park, FL
Bachelor of Fine Arts - Cinematic Arts Production
Azusa Pacific University, Azusa, CA
Associate of Arts - Language Arts with Highest Honors
Las Positas College, Livermore, CA
Professional Experience
Operations Project Manager August 2023 - Current
Athleta - Gap Inc. | San Francisco, CA
Spearhead initiatives across physical retail, product development, and digital experiences. Oversee and optimize processes, projects, schedules, and operations to support the product development, marketing, and creative teams. Collaborate on a routine basis with the executive suite to ensure seamless execution from concept through to delivery, driving alignment and efficiency across various cross-functional departments. Focused on delivering impactful solutions that enhance both Athleta’s retail brand presence and digital engagements.
Associate Manager of Production February 2023 - August 2023
Athleta - Gap Inc. | San Francisco, CA
Managed fleet-wide retail creative production with vendors to execute desired fabrication; such as window displays, fabric graphics, & paper signage. Offered solutions for creative asset fabrication challenges; recommended process changes and influenced overall production workflow. Responsible for acquiring bids, estimates, invoices and budget maintenance. Optimized and maintained retail store attribute database records; centralizing key information needed for distribution lists with attribute variables across 272+ locations. Oversaw new store construction barricade layouts and interim coverings. Contributed to improved fleet-wide store layout; initial test install in Berkeley, CA and oversaw asset distribution for main rollout in North America. Routinely setup creative assets in a mock store at the Athleta HQ in San Francisco for executive walkthroughs and to establish visual style guides for fleet-wide seasonal rollouts. Aid international vendors with product packaging, on-garment labeling and hangtags, insuring quality, brand, and legal compliances were upheld.
Senior Producer November 2018 - March 2022
My Secure Advantage, Inc. | Roseville, CA
Align and foster video creative vision. Manage video operations and product development of on-demand video courses (VOD) resulting in an average 21% increase to viewership. Oversee internal resources, contractors, vendors, and on-screen talent. Initiate proposals and execute updates to further advance video production equipment inventory. Scope, develop, implement and manage live broadcast studio(s), resulting in a live viewership increase of 283% YOY. Mentor, train, and unify broadcast crew daily. Create projections and analyze detailed data reports surrounding video operations. Launch and manage production of original podcast series. Lay groundwork for Digital Asset Management (DAM), mobilizing efforts with company-wide file name taxonomy, and archival protocols. Partner with Project Management department in the implementation of a company-wide project management platform to increase efficiency and create open communication with executive team on quarterly project standings.
Freelance Video Production Consultant June 2018 - January 2019
GE Digital | San Ramon, CA
Freelance Video Production Specialist June 2018 - October 2018
Comcast | Livermore, CA
Video Producer - Consumer Marketing August 2017 – June 2018
ASUS Computer International | Fremont, CA
Defined and implemented a video production process and pipeline. Arranged and developed creatives for campaigns and events. Orchestrated video creative and accompanying experience for events. Budgeted and executed updates to an existing video studio set while simultaneously overseeing budget and construction of a state-of-the-art Video Production Studio at a newly renovated corporate site, working with external architects and consultants. Guided and collaborated with external creative agencies. Re-purposed fabricated content deriving from Taiwan Headquarters. Introduced and implemented an integrated project management platform, increasing efficiency across multiple efforts within the Marketing Department. Directed the consolidation of video data to a centralized allocated storage solution and developed an archival protocol to protect media.
Video Production Specialist – Video Production August 2015 – August 2017
Sony Interactive Entertainment America - PlayStation | San Mateo, CA
Edited content to maintain and uphold the integrity of the Sony PlayStation brand through the means of video for digital, broadcast and cinema for the western hemisphere. Collaborated on a daily basis with agencies and all regions of the company, including but not limited to Latin America, Canada, and Europe to complete projects. Effectively worked with simultaneous, fixed deadlines. Assisted Producers and the Video Production Unit with execution of high-profile productions. Facilitated and further developed distribution processes, utilizing internal databases and PlayStation’s Digital Asset Management (DAM) platform. Ensured assets adhered to legal compliances; such as ADA closed captioning standards, ESRB / DEJUS regulations, and trademark disclaimers. Consulted ESRB on best practices during industry transformation to 4K standards. Pioneered HDR capture practices by documenting technical specification requirements. Trained Video Production Department on asset and information security practices. Assisted in the innovation of machine learning for raw media asset meta tagging.
Volunteer Producer / Video Director October 2012 – November 2018
Cornerstone Fellowship | Livermore, CA
Report directly to the Central Technical Leader while carrying out responsibilities as Video Director or Service Producer for live and broadcasted weekend services with an active attendance of 5,000+ over multiple campus locations across the East Bay Area. Work alongside and effectively communicate to volunteer production staff carrying out responsibilities. Provide training support of equipment and convey responsibilities of the corresponding roles. Additionally, support special events and high-profile concerts. Able to aid with unplanned vacant roles such as Technical Director, Graphic Operators, Shader, Lighting Technician, or Handheld Camera Operator if needed.
Assistant Director of Communications December 2011 – March 2013
Valley Christian Center | Dublin, CA
Reported directly to the Director of Communications. Designed visual theme and branding for events and overarching organization. Oversaw weekly newsletters, social media, branding, print production, graphic designs, website maintenance, and interior aesthetics for both the organization and schools (pre-school, elementary and high school).
Internships
Video Services Intern, Creative & Events May 2015 – August 2015
Sony Interactive Entertainment America - PlayStation | San Mateo, CA
Videographer Intern, Marketing Department March 2015 – April 2015
Charles P. Crowley Company | Irwindale, CA
Technical Intern, Production Department Summer of 2008 & 2009
Fremont Community Church | Fremont, CA
Technical Skills
Adobe Creative Suite (After Effects, Illustrator, InDesign, Premiere Pro, Photoshop), Avid Pro Tools, Avid Media Composer, Final Cut Studio, Toon Boom Studio, GrandMA 2, Microsoft Office, Outlook, Wrike, Digital Asset Management, highly skilled with film and production equipment.
Additional Education and Awards
Certifications
Developing a Style Guide | License D95A00 | June 2018 - Lynda.com
Film
Luiseño - A Short Film
Best Student Film – 2015 Trinity International Film Festival
Official Selection – 2015 Monarch International Film Festival
2015 Filmstock Film Festival
2015 Tampa Bay Underground Film Festival
College
Azusa Pacific University Transfer 1 Scholarship (3.5 GPA or higher)
1st Place – 2013 Azusa Pacific University Cinematic Arts Production Scholarship Competition
Dean’s List – Stephen P. Johnson - College of Music and the Arts: College of Visual and Performing Arts
Online Mastery Scholarship - Full Sail University
High School
Tri-Valley Regional Occupational Program: Animation and Motion Graphics
Professional and Personal References Available Upon Request